Gostiny Dvor Exhibition Programme . Sustainable Energy Development

/ / Gostiny Dvor Exhibition Programme

Exhibition of Equipment and Technologies for the Fuel and Energy Complex Technology and Data as the Foundation of Leadership Sustainable Energy Development

September 26, 2024
15:30-16:45

Gostiny Dvor, conference hall F

Sustainable Energy Development

Anti-Crisis in Action. How Do Companies Counter Hidden Pressure in the Era of Information Chaos?

In today’s turbulent world amidst growing reputational risks, new anti-crisis tools are needed. This why the role of effective communication in the strategic development of fuel and energy companies is becoming an increasingly important priority. This is particularly evident in the context of information chaos and pressure. Communications specialists are transforming their skills, and new tools and technologies for interacting with target audiences are emerging to effectively implement business strategies and achieve economic results. In addition to new digital technologies, energy companies will have to adapt to the new public agenda and break their existing patterns. The polarization of society, the growing amount of digital content, and cancel culture are creating precedents for a communicator to transform into the role of a negotiator. Such skills as the ability to adapt to digital content in any conditions, create and manage information flows, establish and develop communities, and build effective communications both within a company and with government agencies are now taking on greater importance.
In the current conditions, the brands of fuel and energy companies are more vulnerable than ever. Despite this, they continue to implement their corporate social responsibility programmes, support cultural and environmental projects, and develop internal communications.

• What are the best approaches for creating a communications strategy amidst such turbulence and a short planning horizon, taking into account the new constraints and new opportunities?
• How should they work with the media when the media essentially no longer exists?
• How can we develop anti-crisis communications (technologies to combat fakes and fact-checking)?
• How should we use digital technologies to optimize all communications processes?

Moderator:
Irina Esipova

Panellists:

Maria Dokuchaeva — Chief Advisor, Rosseti
Svetlana Kolosova — President, Staraya Ploshchad Consulting Group
Ekaterina Kolyada — Member of the Board, Russian Association of Communication Directors and Corporate Publishing
Margarita Nagoga — Director of the Corporate Communications Department, RusHydro
Andrey Timonov — Acting Director of the Communications Department, State Atomic Energy Corporation ROSATOM
Alexey Firsov — Founder, Platforma Social Design Centre; Vice President, Russian Association of Public Relations (RAPR)


September 27, 2024
15:30-16:45

Gostiny Dvor, conference hall F

Sustainable Energy Development

Energy Efficiency as a Tool for Decarbonizing the Country’s Economy

Russia is committed to ensuring the country’s economy is carbon neutral by 2060 based on the Russian government’s own strategic development documents, as well as global trends in sustainable development. One tool for decarbonization is to increase energy efficiency by using the best available technologies in the fuel and energy industry. However, the sanctions imposed on the country in 2022-2024 have altered the landscape of companies that can supply solutions for the fuel and energy sector and diminished the availability of technologies needed to improve energy efficiency. The need to overcome energy shortages in several Russian regions, which have restrictions on tariff growth, makes the implementation of energy efficiency goals particularly difficult for fuel and energy companies. What state measures to regulate energy conservation and improve energy efficiency are being drafted at the federal level? How can we attract investment for projects that aim to conserve energy? How can Russia achieve technological leadership in energy conservation programmes? How should we train the personnel that are ready to implement energy efficiency programmes for the industry?

Moderator:
Irina Gaida — Deputy Director of the Project Center for Energy Transition and ESG Principles, Skolkovo Institute of Science and Technology (Skoltech)

Panellists:
Yury Kondakov — Director, Regional Center for Energy Saving of Moscow State Public Institution "Energy"
Vladislav Onishchenko — President, Agency for Transformation and Economic Development
Irina Petrunina — Director of the Competition, Energy Efficiency and Ecology Department, Ministry of Economic Development of the Russian Federation
Alexey Tulikov — Director for the Development of Legislation in the Fuel and Energy Complex, Russian Energy Agency of the Ministry of Energy of the Russian Federation; General Director, Association of Energy Service Companies "RAESKO"

Front row participants:
Vitaly Kovalchuk — Head of the Department of Electric Power, Nuclear, Renewable Energy and Heat Supply, Government of the Russian Federation
Oleg Shutkin — Deputy General Director, Director of Business-Unit "Generation and Development of International Projects", Unigreen Energy